Three thoughts on building a global CNC cutting ma

2022-08-15
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Three thoughts on building a global CNC cutting machine manufacturing industry base

the development of China's CNC cutting machine market first benefits from the development of China's economy and the rapid development of China's CNC cutting machine industry. China's CNC cutting machine manufacturing industry has become the manufacturing base of the world's CNC cutting machine industry, and its production share accounts for more than half of the world's CNC cutting machine manufacturing. China's CNC cutting machine manufacturing industry is in the stage of rapid expansion. This market situation has laid the foundation for the development of the national CNC cutting machine market, but for a specific CNC cutting machine market, we want to expand and strengthen, It is essential to do a good job in the following three aspects

first, adopting differentiated business strategies, market division and market segmentation of branches to form a professional and large-scale market is the primary guarantee for market prosperity

take the NC cutting machine city in northern China as an example. At the beginning of the formation of the market, the movable baffle of the NC cutting machine in Tianjin could not vibrate the pin on the reversing switch. Before 2005, the NC cutting machine city in laonan road was the main market. Due to historical factors, it was located in the downtown area. According to the characteristics of the NC cutting machine market, we believe that the NC cutting machine market cannot be entrenched in the downtown area for a long time, After investigating the overall urban planning of Tianjin, the site selection focuses on the land near the outer ring road and national highway 205. The market scope can radiate to the urban area of Tianjin, surrounding districts and counties and Binhai New Area, as well as Beijing, the three northeast provinces, Hebei Province and other places. It is the first choice for the market

the CNC cutting machine industry covers a wide range of products, ranging from steel, machine tool equipment to screws and nuts. Although the CNC cutting machine city is now relatively large, it is impossible to accommodate all CNC cutting machine products. We must adopt differentiated business strategies to segment the market according to the economic development stages and characteristics within the radiation business district, Choose the CNC cutting machine industry suitable for its own market development, attract targeted investment, form its own characteristics, and form professional market advantages

second, the unified operation and management of shops is an important guarantee for market development

at present, the vast majority of the CNC cutting machine market is composed of property rights shops, which are not poorly operated. According to our experience in operating several markets in East China, the successful practice is that when the shops are sold to scattered owners, the market management company immediately signs a commissioned operation contract with each owner, giving the owner a stable rental income as a return, and the commissioned operation period should be more than 5 years, Unified entrusted operation first ensures that unified market planning can be carried out for different regions of the market. At the beginning of investment attraction, unified investment attraction can be carried out according to the business type planning of the market. While avoiding the phenomenon of mixed operation chaos, it also promotes the formation of scale effect, makes different functional regions bigger and stronger, and forms professional market advantages and scale effect. The current four regions of NC cutting machine city in northern China are compatible with the four professional markets we operate. We can't do it without unified operation. On the premise of unified entrusted operation, the management company had better retain more than 40% of the business area. Within two years of starting the market, it provides room for manoeuvre to implement rent free and other preferential policies to promote the entry of big brand manufacturers, general distributors and first-class agents. At the same time, it can also leverage the rent policy with 40% of the self retained business area in the process of market development

third, strong brands are the core competitiveness of a stronger market

in the market environment of the convergence of modern commodity types and quality, the essence of competition is brand competition. How to form a strong brand is what every enterprise and every CNC cutting machine market must face. The formation of a strong brand includes two aspects, one is the wide recognition of the brand, the other is the strong centripetal force of the brand. In this regard, Zhejiang Yongkang and Wanguan CNC cutting machine city are at the forefront

although China has become the manufacturing base of numerical control cutting machines in the world, the vast majority of our numerical control cutting machine products are still in non brand or non brand products, and there is still a big gap compared with the numerical control cutting machine products of Germany, South Korea, the United States and other developed countries, In the international market, we also sent a clear signal to us that we need to find more reliable and environmentally friendly materials to replace our competitive advantage. We still win by low price and low added value, which is similar to the development stage of NC cutting machine industry in Japan and South Korea in the S. however, we can't rely on low price or OEM processing for a long time, and we must carry out industrial upgrading to meet the needs of the market, In recent years, CNC cutting machine products from many developed countries have been entrusted to us for processing, which shows that the manufacturing level of CNC cutting machine in China is not low. The key is our lack of brand awareness, and the lack of well-known products in the world. 2. Maintenance of oil source: regularly check whether there are local brand products with oil leakage at the host and oil source. As the CNC cutting machine market is the direct window for the development of the CNC cutting machine industry, it plays a role in guiding the industry trend. In this regard, we must also have an international perspective to develop the market, so that our business products can participate in the general environment of international market competition. In this regard, Zhejiang Yongkang Meidong time may 13, China CNC cutting machine city is in the forefront, In May this year, we also organized several enterprises to participate in the exhibition in Las Vegas, the United States, to guide their products into the international market. The annual import and export volume of the CNC cutting machine industry in Tianjin reaches billions of dollars, most of which enter countries and regions in Southeast Asia, Northeast Asia, the Middle East and Africa. The CNC cutting machine city in northern China will make full use of the international port advantages of Tianjin, Guide the development of CNC cutting machine industry to medium and high-end brands, form some national brands of CNC cutting machine products, and make it a modern, professional and international CNC cutting machine logistics headquarters base

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