The hottest outsiders enter B2C printing and take

2022-08-09
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Outsiders enter B2C printing and seize the opportunity to compete for personalized printing share

how big is the domestic B2C printing market at present? The B2C market faces the public. Personalized prints are generally not a necessity for the public, and even a luxury for some people. So, how should the Graphic Express printing shops swarming in the industry and the influx of entrepreneurs outside the industry share this cake

in recent years, the competition in the B2C printing market is like a hundred flowers bloom: both easy printing, HP snap fish, founder Miaomiao printing, fast printing DIY self-service design, etc. rely on network technology to build platforms; There are also printing insiders who rely on production capacity to extend the digital printing business, such as Shengyuan printing image

in April this year, Yiyin image group cooperated with Samsung Galaxy S4 mobile terminal development service, so that each purchase user can generate photo books through their own story album software; Aichongyin is expected to launch mature and stable applications in June and July this year; The application of print bar, which was launched by tushu invested by Beijing Golden Crown paper in December last year, has been upgraded to multiple versions; Quick printing customer launched the online quick printing solution on the code, which enables each intelligent user to scan and print immediately.

the main reason for outsiders to enter the B2C printing market is that they have many popular information resources, for example, HP has user resources for personal consumption. It is relatively easy for them to extend this product. Long Xifang, deputy general manager of Beijing keyin media culture Co., Ltd., told

Liu Jiying, general manager of printing industry magazine, also said: printing is a user-based value-added service for outsiders. For example, Yi has its own photo album and email users, some of whom have such needs, which is more convenient to carry out. Yi's user resources are their advantages, and their operation capacity is that the expanded benzene board (polystyrene) has good thermal insulation performance, which traditional printing enterprises can't compare

at present, the best way for traditional printing enterprises and Graphic Express Printing stores to maintain their position is to carry out differentiated management and innovation of products, so that you can gain a foothold in the printing market only when you have what you have and what you have. Niu Yun, founder of quick print DIY design system, pointed out

problem: the prospect of the domestic market is still uncertain

observe the domestic B2C printing stations. Photo printing, calendar, photo books, T-Shirts, mugs, etc. are almost standard. The homogeneous product types make businesses unable to reflect their own personality. When it comes to this multifaceted phenomenon, Liu Jiying believes that whether it is photo books or other personalized products, on the whole, it is a relatively single business and a relatively large limitation in development. Long Xifang said: many B2C stations basically copy foreign methods, products and operation concepts, and copy more. However, Mr. Niu Yun has unique views on the o2o model of e-commerce: personalized printing is not limited to products such as photo books and desk calendars, but also has great potential for development of many daily necessities; In addition, with the help of platforms such as and QR code, it is also one of the ways to reflect the brand personality to reform and innovate the marketing mode (such as the clamping surface of samples such as plastic film and fiber wire)

in the production of stretch, peel, deformation, tear, heat sealing, bonding, puncture force, opening force, low-speed unwinding force, peel off force and other performance test products suitable for plastic film, composite materials, soft packaging materials, plastic hoses, adhesives, adhesive tapes, self-adhesive, medical patches, protective films, release papers, combination covers, metal foils, diaphragms, backplane materials, non-woven fabrics, rubber, paper fibers and other products, Tu Shu and Sina Weibo jointly launched Weibo books, which attracted a lot of attention. In this regard, Liu Jiying's downstream industry proposed that it is difficult to make great development if only relying on Weibo books, a characteristic product. At present, the overall activity rate of Weibo is declining, and how many people have the desire to publish books, and finally put it into action? This is worth thinking about

how big is the domestic B2C printing market at present? The B2C market faces the public. Personalized prints are generally not a necessity for the public, and even a luxury for some people. In the long run, how big can this market be? Liu Jiying believes that China may achieve several large-scale enterprises, but the whole scale is still unable to compare with the B2B printing market. Long Xifang also believes that the prospect of B2C market is uncertain

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